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SEARCH ENGINE OPTIMIZATION | Competitor Analysis
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Have you ever wondered how a particular competitor always does so much better than you do in the search engines or online overall? A competitor analysis is one very effective method of deconstructing their online marketing strategy to discover how they are doing so well.

What Exactly Can a Competitor Analysis Reveal?

This is a very common question because many site owners don't know the lengths that a competitor may have gone to obtain top rankings. The following examples are some of the discoveries have uncovered in a typical competitor analysis:

  • By examining a competitor's link structure.
  • While researching a competitor we noticed that although the competitor's website was very similar to my client's, there was one major difference; the competitor's website structure was far better optimized. By outlining the structure the competitor used and improving on it with our own expertise our client had the information client needed to improve.
  • In another instance, a client the list of all the pay per click keywords and organic keywords that each competitor was currently using.

Please click here to view Our SEO Methodology Process

 
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