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Designing a software product from its specification to its release requires a dedicated
team of skilled software engineers directed by experienced managers. Many emerging
software product companies do not have sufficient management or engineering resources
in-house to bring the desired product to market in the time required to meet a target
launch date. An option available today to these software product companies is to
outsource the product development. There are many reasons why a company considers
using outside product engineering services to engineer a new software product or
enhance an existing product.
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